Who must use a trade name after it is registered with the DBPR?

The requirement to use a registered trade name applies broadly to ensure that all entities in the real estate business consistently maintain their branding and identify themselves correctly in the marketplace. Once a trade name is registered with the Department of Business and Professional Regulation (DBPR), it is expected that various parties involved in the brokerage activities utilize this name.

Individual brokers must use their registered trade names to establish a professional identity that is recognized by clients and is compliant with state regulations. Sales associates, working under a brokerage, also have the responsibility to represent themselves accurately as part of that brokerage's branding, which includes using the trade name when conducting business activities. Similarly, brokerage entities must use the trade name to maintain brand integrity and ensure that all transactions and communications reflect the registered identity.

Utilizing the trade name consistently across different levels facilitates clear communication, reinforces brand identity, and complies with regulatory standards. Therefore, all parties, including individual brokers, sales associates, and brokerage entities, are required to adopt and use the trade name after registration, making the answer encompass all mentioned groups.